Posts Tagged ‘Innovation and Adaptation’

In battle the best way to defeat an entrenched enemy is to hit him in his weak spot or, even better, manoeuvre around him completely to make his position untenable (and irrelevant). By the same token, a company can outflank or bypass the competition through innovation and savvy market manoeuving. Here are some questions from Brilliant Manoeuvres to improve your ability to use the indirect approach:

  • Are there customers, segments, or entire markets that are currently inadequately served or ignored by established competitors?
  • Are there existing products and services that could be modified to better meet these needs?
  • Are there components or technologies that could be re-combined or suitably modified to meet these needs?
  • Could you effectively outflank and bypass the competition by exploiting these under-served or ignored needs?
  • What competencies and resources can you bring to bear to exploit these opportunities?
  • What financial, human, technical, marketing, and sales capabilities could you develop or acquire to bypass the competition?
  • Can you keep the risks within acceptable bounds? What means could you use to do so?

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

One of the things I learned in the army on peacekeeping operations was that first information is usually (i.e., almost always) wrong, and to avoid overreacting. The worst thing you can do when you’re trying to keep a secure and safe environment for everyone is to believe everything you hear and then react immediately. This is why “ground truth” is so critical to a measured response.

Ground truth is what you learn by actually going out and seeing for yourself, talking to the people involved–on all sides–and then drawing your own conclusions. Just because one side says the other side did or didn’t do something doesn’t automatically mean it’s actually the case. Moreover, acting without optimal information and understanding can lead to unintended consequences. The key word is optimal. Perfect information is impossible, and trying to get it is extremely costly, in time and resources. On the other hand, shooting from the hip can work–sometimes–but there is usually something important you’ll overlook.

Get the ground truth, exercise reasonable skepticism, and try to look beyond the immediate effects of your decisions and actions to estimate intended and unintended consequences.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

Call this concentration of force, a key principle of war and strategy.

  • What strategies, initiatives, tactics are getting results?
  • How can you reinforce these to seize and maintain the initiative over detractors and competitors?
  • What are you doing now that is not getting results and that is taking up significant results?
  • Are these activities worth continuing because you’ve only just started them, or have you been putting in significant effort for piddling results?
  • What would be the impact of cancelling or transferring these activities in order to free up the resources so you can focus them on the successful initiatives and incursions?

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

The best way to defeat an entrenched enemy is to go around him, exposing weaknesses and gaps in the defence, and exploiting them to go beyond his defences in order to threaten his whole position.

  • Are there customers, segments, or entire markets that are currently inadequately served or ignored by established competitors?
  • Are there existing products and services that could be modified to better meet these needs?
  • Are there components or technologies that could be re-combined or suitably modified to meet these needs?
  • Could you effectively outflank and bypass the competition by exploiting these under-served or ignored needs?
  • What competencies and resources can you bring to bear to exploit these opportunities?
  • What financial, human, technical, marketing, and sales capabilities could you develop or acquire to bypass the competition?
  • Can you keep the risks within acceptable bounds? What means could you use to do so?

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

  • How vulnerable is your supply chain to disruption and dislocation? Do you have a limited number of suppliers, or multiple ones, with potential alternatives for emergencies?
  • How long could your company or organization withstand disruption and dislocation to your supply chain or other logistical risks?
  • Do you have contingency plans and alternate solutions in place to deal with such conditions?
  • What preventive and mitigation measures do you have in place?
  • How quickly and efficiently can you respond to supply shocks and threats to lines of communication?

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

Last week Target announced that it was shutting down completely its Canadian operation, all 133 stores, and taking a $5.4 billion writedown. What was originally supposed to be the beginning of a glorious international expansion has turned into a lesson in humility and hubris. There was a lot of talk of how they had poor merchandising, high prices, lack of stock, etc etc. This is all true, but the main cause of this was arrogance. They appeared to think they could launch across Canada en masse without learning about the market(s), building a solid supplier network and logistics, and experimenting to adapt to the Canadian marketplace and competitive dynamic.

A military force that’s fixing to cross a major obstacle into new territory always starts with a bridgehead. The aim is to secure a foothold that can be defended and to build up strength and supplies of fuel and ammunition. Only when you’ve done so successfully do you extend the beachhead by probing and seeking gaps in the enemy defenses. You can then attempt a breakout. We can’t be sure Target would have been ultimately successful, but if they had started with a few stores in various parts of the country, experimented, generated experience and lessons learned, and only then tried to expand in phases, they would probably have done a lot better and would still be expanding instead of retreating humbly back to their home base in the US.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

Innovation and competition are always at the forefront of my discussions with my prospects and clients, specifically, how to make them work together so a company or organization can thrive.

I used to think the motor of innovation was trial and error experimentation, but my thinking has been evolving. Experimentation is how innovation takes place, but it is competition that is in the driver’s seat. In other words, the motivation to invent and tinker is what is driving people to innovate, not the mechanism of experimentation.

I enjoy history; so a few historical examples will illustrate my point. The Italian Renaissance was based on the discovery and spread of the ideas and writings of Classical Antiquity. But what drove people to look for, translate, and disseminate ancient works by philosophers, scientists, architects, and playwrights? It was competition between Italian city-states, and their sponsorship of thinkers, researchers, creators, and innovators. The Florentine Medici’s were probably the most active in this regard. It was their arrogance, egotism, and power-hunger which drove them to encourage and provide commissions artists and humanist intellectuals in their midst. It’s that flowering of rivalry and civic pride that drove the flowering of arts and philosophy that created Leonardo and Michelangelo. As an aside, the latter were always in competition with each other for commissions and repute.

The humanist ideals and thinking of the Renaissance couldn’t have spread to Northern Europe though without the impulse of the Protestant Reformation. It was anger at the abuses of the Catholic Church that led Martin Luther to lead the initial religious reforms. But it probably wouldn’t have happened without the political and economic fragmentation that reigned in the German Holy Roman Empire. Local potentates were eager to break free of papal and imperial authority, and this generated religious competition and political competition. This in turn created a market for ideas and writings.

By the late 16th and most of the 17th centuries, the Calvinist Dutch provinces became a magnet for thinkers who wished to work and publish with minimal hindrance from political and ecclesiastic authorities, Protestant or Catholic. It is no accident that the originators of modern science and thought, luminaries such as Descartes, Gassendi, Galileo, Hobbes, and Locke, either chose to settle in Holland or to publish their works there. Yes, there were incessant wars, revolts, and other forms of social struggle throughout Europe. Millions of people died for the sake of ideas about freedom, justice, or just plain hubris. But it was this state of confusion and intense rivalry that fuelled the Renaissance, the Reformation, and the Scientific Revolution.

Other examples of innovation and creativity driven by competition and hubris abound. For instance, Darwin came up with the essentials of his theory of natural selection and natural evolution about 20 years before he decided to publish it. It was when he learned that Alfred Russell Wallace was about to scoop him that he rushed The Origin of Species to the publisher. Darwin was constitutionally anxious about upsetting established ideas and making enemies. It was the threat of someone else getting all the credit that outweighed his fear and anxiety about rocking the boat. And rock it he did.

I bring up these examples because we sometimes feel compelled to be “team players” and avoid rocking the boat. We don’t want to upset the perception of good feelings within an organization or company. However, as we see from history, it is ego-motivated competitiveness that drives innovation. Creators, tinkerers, inventors, and artists of all kinds want to be recognized and get the credit and glory that go with their products and ideas.

Free market economies with minimal regulation and interference are conducive to growth, creativity, innovation and development. The previous government of the Province of Quebec had created a program to choose economic “gazelles” for state support. Thankfully, the current Liberal government canned that idea as soon as it assumed power and the project was stillborn. How can you choose which companies and which ideas will work on the economic front? You can’t. It is free choice and competition that does this. If some companies fail at the attempt, that’s the price of innovation and economic development. Protection only works for the seemingly well-ensconced privileged few, and even then over the short term. That doesn’t just include “capitalists,” but also protected guilds, trades, and various commercial oligopolies.

The Uber threat has done more for competition and innovation in the taxi industry in one year than happened in the last three decades! Taxi companies that were sitting in the warm sun like fat cats have decided to launch competing applications, open up to some competition, maybe even including quicker service, cleaner cabs, nicer drivers, and demand-driven fees. Who knows what can happen next?

I have my money on hover cabs like they showed in the movie The Fifth Element.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

So we finally come to step 6 in the abbreviated battle readiness procedure I’ve been describing: Execution.

In the army we always said that “a plan is only good until you cross the line of departure.” Eisenhower said something very similar: The plan is nothing, but planning is everything (or words to that effect).

We have to be ready to adjust our execution to the exigencies of the situation and the reality on the ground. Competitors, clients, suppliers, distributors, other stakeholders, no one does exactly what we were expecting them to do. Things go awry and plans go off track. We have to anticipate, react, and shape the battlefield. We have to manoeuvre to get things back on track, and get our opponents to react to us rather than the other way around.

The best way to do this is to keep our objective(s) front and center. When all else fails, we can still achieve our aims by focusing on the outcome we’re trying to achieve. If we’ve exercised sound leadership and implemented the fundamentals of sound battle readiness I’ve been writing about, then our people (and we ourselves) will be able to adapt and thrive in this demanding, ever changing, environment.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.