Posts Tagged ‘relevance of military strategy to business’

By Richard Martin

The current flooding in southern and western Quebec, as well as eastern Ontario and NB is bringing out once again the critical importance of CRISIS LEADERSHIP. That’s right, not just crisis management and crisis communications, but crisis leadership.

Leadership Principles During Crisis

  1. Take charge of the situation.
  2. Recognize what is happening.
  3. Confirm information before reacting.
  4. Maintain situational awareness.
  5. Lead from the front while leverage individual and collective initiative and motivation.
  6. Implement contingency plans and procedures immediately while initiating deliberate decision-making about the next steps.
  7. Continue planning ahead.
  8. Act, assess, and adjust.
  9. Care for yourself and for your subordinates.
  10. Maintain morale and cohesion within your team or organization.

Techniques for Ensuring Welfare of Others and Yourself

  1. Be visible and present.
  2. Communicate and inquire.
  3. Provide creature comforts at least to survive.
  4. Force rest and recuperation.
  5. Establish routines and schedules.
  6. Establish clear chain of command.
  7. Watch for exhaustion, anxiety, distress.

Signs That Morale Is Good

  1. Optimism
  2. Realism
  3. Cooperation and mutual aid
  4. Hard work and sacrifices
  5. Constructive criticism
  6. Confidence in self and leaders

New Testimonial

“Richard has been instrumental in getting me to draw on my hard-won experience and ideas to turn them into marketable intellectual property and products. His disciplined, systematic approach has already led to several significant accomplishments for me. Whether you’re just starting out as an entrepreneur, or working to get to the next level, Richard can boost your productivity and organizational effectiveness. Be forewarned, though. There is no magic formula, just systematic thinking, disciplined execution, and… Richard Martin.”

Caroline Salette, Owner and President, RE/MAX Royal Jordan Inc. and Salette Group Inc.

Richard Martin’s Business Readiness Process:

  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Why Sunday and What Does “Stand To” Mean?

Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!

And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.

by Richard Martin

I’m currently updating a course on crisis and emergency leadership for a government client. It’s a great opportunity to revisit the responsibilities of leaders BEFORE a crisis strikes.

Research shows that most crises have internal causes (see the United Airlines incident, and now the one that has just occurred on an American Airlines flight); they are therefore predictable and can be prevented and mitigated through proper vigilancepreparation, and robustness.

Here are 10 techniques and principles you can apply as an organizational leader to prevent or better prepare for a crisis, before one strikes.

  1. Mobilize your team by anticipating and identifying potential crises before they strike.
  2. Implement rational risk management and prevention/mitigation measures.
  3. Establish priorities for prevention and preparation on an ongoing basis.
  4. Create robust contingency plans to deal with the most likely and most dangerous situations you can envisage.
  5. Implement sound policies and procedures for the most likely crisis situations and events.
  6. Prepare yourself and your team through diligent practice and training.
  7. Employ trusted advisors and associates and ensure they are well qualified and working as a team.
  8. Build as flexible and resilient an organization as possible within the constraints of time and resources.
  9. Work on becoming more self-aware as a leader and seek to acquire the competencies to lead in a crisis.
  10. Develop the support structures and welfare systems you will need to maintain morale, unity and cohesion if a crisis should occur.

And with that, go forth and lead!

New Testimonial

“Richard has been instrumental in drawing on my hard-won experience and ideas to turn them into marketable intellectual property and products. His disciplined, systematic approach has already led to several significant accomplishments for me. Whether you’re just starting out as an entrepreneur, or working to get the next level, Richard can boost your productivity and organizational effectiveness. Be forewarned, though. There is no magic formula, just systematic thinking, disciplined execution, and… Richard Martin.”

Caroline Salette, Owner and President, RE/MAX Royal Jordan Inc. and Salette Group Inc.

Richard Martin’s Business Readiness Process:

  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Why Sunday and What Does “Stand To” Mean?

Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!

And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.

By Richard Martin

Getting there “firstest with the mostest” is crucial, but it can’t just be speed and mass for their own sakes. Readiness is about being vigilant, responsive, and prepared for action at the right time, with the right goals and priorities, the right capabilities, the right resources, and the right people.

  • The discipline involved in formulating objectives and plans is part of what makes an organization and its actions cohesive and effective.
  • We are rarely confined to a single hierarchical and functional role. We must make choices and decisions about how to focus our attention and apportion our efforts.
  • Readiness is about time: the time to consider, plan, and execute actions, and the time it takes to react to evolving conditions, the actions of other stakeholders, and changes to one’s own intentions and plans.
  • Military commanders and their staffs divide their work into three time horizons: immediate, current operations (or what is happening now), subsequent operations (or what will happen next), and future operations (or what comes after the next operation).
  • As with military forces, each organization must have time horizons, depending on the nature of the business, competitive conditions, R&D needs, and investment horizons.
  • Time horizons are inherently related to the hierarchical and functional structure of the organization. Higher-level units have longer timeframes, while lower-level units have shorter timeframes. Strategy, operations, and tactics are related to time horizons and organizational structure.
  • Strategy determines the existence and fundamental purpose of the organization. Operations is the way the strategy gets translated to action and results. Tactics is what you do with the forces on hand to get the job done now and in the very near future.
  • The combination of time horizons and organizational levels, with strategy, operations and tactics generates a comprehensive framework to implement the Business Readiness Process.

Richard Martin’s Business Readiness Process:

  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Why Sunday and What Does “Stand To” Mean?

Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!

And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.

by Richard Martin

There are three pillars underlying readiness: vigilance, preparedness, and robustness. Vigilance involves staying on the lookout for changes and trends. Preparedness is about creating conditions for future success. Robustness is the capacity to sustain hits and disruptions and to continue functioning in the face of obstacles, friction, and opposition.

However, not everyone in an organization exercises and implements vigilance, preparedness, and robustness in the same manner. A salesperson or production manager has different concerns, responsibilities and perspectives than the CEO or VP Marketing. It’s critical to view the situation through the most appropriate lens. Are we developing strategic readiness, operational readiness, or tactical readiness?

Strategic readiness views the world through the lens of conflict and competition. It is the perspective of any entity striving to survive and thrive in the face of uncertain conditions and the antagonistic actions of other entities. If there are no conflicting or competing interests, there is no need for strategy. Thus, we need strategy for warfare, politics, business, fundraising, and sports, for example, but we don’t need strategy to build a bridge, perform a musical score, or decorate a house. In essence, strategy entails a contest of wills with rivals who want what we want and are willing to interfere with our aims, and we with theirs, under conditions of risk and uncertainty.

Operational readiness is the perspective through which strategy is translated into concrete plans and actions on the ground. It bridges the conceptual and organizational gaps between strategy and tactics. The key questions in operations are: How can we achieve the organization’s objectives and implement its strategy? What resources and capabilities are needed? How much time will this take? What are the sequence of events, the preliminary actions to create conditions for success, and the intended “flow” of the campaign? Not everything can be achieved at once, nor to its fullest extent. Operational leaders must therefore set priorities and assess the feasibility of various options before deciding on a definite course of action for implementation.

Tactical readiness takes the view that conditions, resources, and tasks are mostly set. You go into battle with the hand you’ve been dealt and make the best of it. There is little room for manoeuvre and limited scope to adjust missions, tasks, and goals. In military terms, once troops have been committed to action, they must achieve victory in a succession of engagements, and these cumulative successes are what lead, quickly one hopes, to the success of the strategy.

Are you in an existential struggle? Are you facing opposition, competition, and conflict? Could any of these change the course of your ultimate purpose and vision? If yes, then you’re dealing with strategic readiness. If you’re considering various courses of action, the different ways of achieving your strategic outcomes, what systems, structures, and processes are needed to be successful, then you must view the situation through the lens of operational readiness. Finally, if you’re considering the immediate actions you must take given a relatively immutable set of conditions, then you must see the situation as one of tactical readiness.

The three pillars of readiness, vigilance, preparedness, and robustness, will vary depending on whether you’re considering the situation strategically, operationally, or tactically (or a combination of these). I’ll explore these three readiness perspectives in coming Stand To‘s.

Richard Martin’s Business Readiness Process:

  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Why Sunday and What Does “Stand To” Mean?

Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!

And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.

 

by Richard Martin

People brag these days about being so busy that they can’t answer all their emails, or even all their phone messages. Busyness and hurriedness are praised as if they were virtues. Notice I didn’t say efficiency or effectiveness. We confuse being constantly occupied and on the run with performing at a high level and being effective.

If you can’t take time to look to the future, or to assess where you’ve been, where you are, and where you’re headed, then it’s time to slow down. Slowing down to go faster and to be more effective and efficient only seems paradoxical. But if you never take time to think, or even to just let your mind wander, how can you come up with innovative ideas, creative approaches, and unusual perspectives? As the old saying goes, haste leads to waste. But it also leads to habits and well-worn paths. As I learned in the army, it’s on the usual path that ambushes occur. If you want to seize and maintain the initiative, you must do something unusual. And if you’re too busy to plan, you’ll always be in reaction mode and will cede the advantage to others.

What can you do if you’re harried and “too busy to plan”?

  • Set aside regular down time to rest and recover.
  • Do an after-action review after each major undertaking to generate lessons learned and incorporate them into your processes and thinking.
  • Use your best time for the most impactful thinking, forecasting, and planning. In other words, don’t try to do your most important work when you’re tired, worn out, and in a rush to get home or get on the next flight.
  • Don’t do busy work when you travel. Use that time to read, think, let your mind wander.
  • Read a lot in a lot of different areas, including fiction, history, philosophy, and science.
  • Exercise and do recreational activities regularly.
  • Play games and listen to music.

Think I’m being frivolous? Well, research shows that top performers in all fields undertake deliberate practice, which is difficult and draining, and then rest regularly. How can you come up with your best ideas and think things through when you’re constantly running from one thing to another?

Not only is it undignified, but it undermines your performance.

Richard Martin’s Business Readiness Process:

  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Why Sunday and What Does “Stand To” Mean?

Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!

And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.

My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.

© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.

By Richard Martin
This week I want to elaborate more on the concept of Readiness Phases and Readiness States, as these provide the essential framework for forecasting, activation, and response of emergency and business continuity services (of both public and private sectors), as well as contingency plans, and other measures. These can be extended to competitive and other strategic situations, but for now, I want to focus on threats/risks to life, limb, and materiel. This knowledge is sufficiently important that it should be disseminated as widely as possible, so please feel free to do so.
Emergency and Business Continuity planning and operations are managed in three phases:

1. Phase 1 – Preparedness. The focus of this phase is the coordination of plans and procedures. This phase is activated on a continuous basis. Emergency measures and business continuity plans are developed and regularly reviewed through the incorporation of lessons learned from plan activation, training exercises, and learning from similar experiences in other organizations and regions. Physical preparedness of alternate sites, emergency power, emergency supplies, etc. are regularly verified. Operationally critical employees are identified, briefed and trained to respond to a disruptive event. There are three readiness levels, defined as:

  • Normal Readiness: Routine governance and activities are in effect. Emergency Operations Centres (EOC) remain unstaffed but ready for activation. Emergency Management Teams (EMT) meet as required to coordinate and conduct planning and readiness activities. Emergency and Business Continuity planning and readiness measures follow regular planning cycles (for example annual business planning and budgeting processes).
  • Medium Readiness: Medium readiness can be activated at any level of an organization by appropriate, pre-designated authorities based on pre-set criteria such as survival, public service, safety, public health, public order or organizational triggers, directives or advisories. EOCs are activated to a 12/7 posture supplemented with on call personnel outside of these hours. EMTs are activated and meet on declaration of Medium Readiness and at least once a week thereafter. Key tasks of EMTs include coordinating internal communications and preparing or updating plans and directives for future response and recovery options. Heightened security measures may also be in effect if required.
  • High Readiness: High Readiness declaration and triggers are as for Medium Readiness. A local or regional emergency demanding an immediate or delayed response can also lead to a declaration of High Readiness by the designated authority for that location or region. EOCs are augmented to full 24/7 staffing and provide daily (or more frequent) Situation Reports and daily or twice daily situational awareness briefings to the designated authorities. EMTs meet daily (or more frequently, as needed) in their respective EOCs. Heightened security measures may also be in effect.

2. Phase 2 – Response. The focus of this phase is the safety and security of people. This phase is activated by appropriate authorities at relevant organizational levels upon declaration of an emergency involving the occurrence or warning of an imminent disruptive event. Designated emergency/business continuity authorities and EMTs establish and maintain situational awareness while at the same time activating immediate safety and security measures to protect all personnel, assets, and/or individuals or populations under their care or responsibility. Essential elements of information are communicated to staff, the public, stakeholders, contractors, vendors, etc. Designated authorities ensure the conduct of damage assessments (physical, operational, personnel, or cost) of the facilities, systems, networks and assets and this is communicated to all members of the EMT, higher authorities, critical services managers, and critical support function managers. Designated authorities also direct the preparation or heightened readiness of recovery teams and measures. The emergency operational cycle is activated to ensure: daily meetings of the EMT; collation, assessment and dissemination of situational awareness products and damage assessments to decision-makers; planning of recovery measures; and external and internal communications.

3. Phase 3 – Recovery. The focus of phase 3 is the coordination of Critical Support Functions to support continued delivery of Critical Services. Once immediate measures affecting the safety of employees and/or the public are implemented, designated authorities, in consultation with critical services and critical support function managers, activate applicable recovery plans for critical services and associated assets. These recovery options are activated in priority, based on Maximum Allowable Down Time. These options could include: relocation to alternate facilities or hardening of existing critical assets, prioritized system restoration, temporary reallocation of staff, activation of emergency contracted services, etc. Designated authorities then coordinate restoration or reconstruction (if necessary) of facilities, restoration and testing of infrastructure, and resumption of normal functions. At the end of this phase, the disruptive event has been eliminated, allowing designated authorities to terminate response and recovery operations and notify employees, the public, and stakeholders of the return to a normal state. Designated authorities must also coordinate the production of a “Lessons Learned” report.

Richard Martin’s Business Readiness Process:
  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?
Why Sunday and What Does “Stand To” Mean?
Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!
And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.


My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.


© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.
by Richard Martin
Well, we’ve just had our latest winter storm of the decade (or what it century?) in Eastern Canada. Among other events, Montreal’s roads were a scene of chaos and waiting, and waiting, and waiting….
The Quebec Department of Transportation (Ministère du transport du Québec, MTQ) has been heavily blamed for the chaos and poor response on the roads, especially on Highway 13, one of the two main North-South arteries through Montreal. To illustrate, hundreds of cars were stranded on the 13 from late Tuesday afternoon rush hour through to mid-day on Wednesday. Some people had to spend the night in their car. We’re lucky no one died or was seriously injured there. It was a distinct possibility given the harshness of the conditions, the fact that most people were ill equipped (i.e. not ready) for just such a situation, and that there were deaths and serious injuries in other areas.
But the worst reproaches have been directed at the MTQ. It has since come out that the ministry’s emergency plans and procedures appear to be overly complex, requiring numerous steps in the decision process for road closure and emergency response (actually, 94 steps, but that’s the entire decision flowchart). But that’s probably a red herring. Such decision processes always look complex out of context. The real proof of validity and effectiveness for any emergency/contingency plan isn’t what it looks like on paper, but its performance and execution once it’s put into action. It’s clear that the MTQ and probably many other government and municipal agencies were out of their depth and overwhelmed by the scale of the disruption.
Instead, I think the real problem was that of poor preparation and training, unclear activation processes, lack of well-defined readiness levels, as well as a lack of practice. Did the ministry ever conduct exercises? I’m not talking about a “tabletop” exercise with a few departmental reps. I’m talking about full-scale field exercises? Many of these problems would have come out beforehand if they had been exercised adequately. Also, what disaster and/or storm scenarios were envisaged? If appears that there was little understanding of the prior coordination and planning that are required to ensure interdepartmental and intergovernmental cooperation. Wildlife agents in the Québec Forestry and Wildlife Ministry are equipped and trained to conduct search and rescue operations in heavy weather and extreme survival conditions, but no one called upon that department to provide support. This is a clear indication that prior arrangements we’re lacking, either in terms of planning or in actually requesting and coordinating a joint response.
This is ALWAYS my biggest beef with any organization I work with on risk management and emergency/business continuity readiness: the lack of practice. It’s one thing to tread with care when you’re a for-profit business and any disruption to ongoing operations for the purposes of exercising can have serious impacts on production and client services. But when we’re talking about a public-service organization with a clear public safety mandate, you simply MUST exercise thoroughly and regularly. If it’s good enough for the military, firefighters, and airport operations and security organizations, then it should be good enough for municipal and governmental departments at all levels and in all domains, especially if lives depend on it.
Richard Martin’s Business Readiness Process:
  1. Ensure vigilance through situational awareness.
  2. Do preliminary assessment of tasks and time.
  3. Activate organization or team.
  4. Conduct reconnaissance.
  5. Do detailed situational estimate.
  6. Conduct wargame and decide on optimal course(s) of action.
  7. Perform risk management and contingency planning.
  8. Communicate plan and issue direction.
  9. Build organizational robustness.
  10. Ensure operational continuity.
  11. Lead and control execution.
  12. Assess performance.

Contact me to apply the whole thing–or just a piece, as needed–to improve your strategy, your readiness… and your results!

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?
Why Sunday and What Does “Stand To” Mean?
Sunday? I want you to get my insights and advice first and fast, so you can prepare and up your readiness and results before others even know what’s happening!
And Stand To? It’s the order used in the military to get forces to man the parapets and be in a heightened state of situational awareness and, yes, readiness, so they can face any threat or undertake any mission.


My name is Richard Martin and I’m an expert on applying readiness principles to position companies and leaders to grow and thrive by shaping and exploiting change and opportunity, instead of just passively succumbing to uncertainty and risk.


© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.