Archive for the ‘Videos’ Category

Richard gave a speech on 31 October 2012 at Rotman School of Management (University of Toronto) on How to Use Military Wisdom to Win Business Battles. The speech was based on Richard’s book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles. In the speech, Richard gives his most detailed explanation yet of the timeless military principle of “following the path of least resistance” and how that applies in competitive strategy, motivation and influence, and organizational leadership.

View the video of the entire speech here.

In this video, Richard talks about chapter 10 of his book, Brilliant Manoeuvres.

Chapter 10. Follow Me! The Art of Leadership
Competence is the heart of leadership. It can be learned, evaluated, and honed through the consistent application of time-tested principles of military leadership.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

In this video, Richard talks about chapter 9 of his book, Brilliant Manoeuvres.

Chapter 9. “The Moral is to the Physical as Three Is to One”—Morale, Cohesion and the Motivation to Perform
The real test of morale is adversity. It is based on cohesion and unity and is the main contributor to individual and team motivation.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

In this video, Richard talks about chapter 8 of his book, Brilliant Manoeuvres.

Chapter 8. Bucks, Bullets and Bully Beef—Logistics and the Sinews of War
Logistics is the technique of rational calculation, and it should be applied to all aspects of business, not just transportation and warehousing.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

In this video, Richard talks about chapter 7 of his book, Brilliant Manoeuvres.

Chapter 7. Is Military Intelligence Really an Oxymoron?
The objective isn’t to know everything, as that is impossible, but to know more than your competitors and opponents.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

In this video, Richard talks about chapter 6 of his book, Brilliant Manoeuvres.

Chapter 6. No Plan Survives Contact with the Enemy—Planning, Friction, and the Fog of War
The best-laid plans always go awry, and what to do about it.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.