A STRATEGY FOR FIGHTING ACTIVE MEASURES IN THE PUBLIC SPHERE
By Richard Martin, President, Canadian Academy of Leadership and Development of Human Capital
The Situation
Individuals in our societies spend significant time and resources watching or reading online media and content. We are not going back to the days of limited television options and a few (inter)national news sources. In younger generations, the scale of online participation is staggering as compared to older ones. This is because younger people do not rely on traditional, “mainstream” sources of information. They live in the ephemeral, evanescent world of social media and crowd-sourced content platforms, much of which is of doubtful provenance and intent.
The result is that younger people are flooded with competing or contradictory ideas, ideologies, and influences through social media, amplified by influencers of questionable association and intent; word of mouth; educational institutions; civil society organizations; advertising; and variant lifestyles. These messages are not necessarily (though many are) negative or corrosive of core civic values though an important portion do offer a narrative unsupportive or questioning of our stable, secure, liberal, prosperous democracies. Some channels and sources of information favour social disorder and subversion with the goal of undermining Western resilience, defence, values, and objectives.
Prominent social media platforms are the principal (though not exclusive) channels enabling the promotion of ideas and concepts that can erode the commitment to creating and sustaining peaceful and secure societies that value individual liberty, democracy, human rights, and the rule of law and which underlie the most prosperous societies in history. I believe these values are worth upholding, sustaining, and as required, defending. With that said, censorship and centralized control of information, whether public or private, are not the solution, as these go against the core values of the free, democratic, rules and rights-based order.
The Threat
Hostile powers and forces are relentlessly engaged in information operations to undermine the morale, resilience, and resolve of Western nations and their populations. Public awareness of this threat and its effects has increased since the invasion of Ukraine on 24 February 2022, but the focus is on Russia, leaving other state-based and state-sponsored actors to operate relatively unhindered below the radar of the public, politicians, and businesses. On the other hand, this awareness is hazy, limited, and non-specific. Individuals and organizations have little understanding of hostile intentions, strategies, operational approaches, and the specific techniques, tactics, and procedures that are used to achieve hostile ends.
The threat goes well beyond cyberattacks, disinformation, and misdirection. In fact, we believe that we have entered a new phase of information warfare which I call “epistemological warfare.” The aim of epistemological warfare isn’t just to attack nations and their populations with false, misleading, obfuscating, or confusing information and propaganda. It goes much further by launching a full-scale assault on the critical faculties and judgment of friendly nations, populations, and leaders.
The techniques are many but focus mainly on eroding critical thinking by overwhelming the public sphere, especially through social media channels and platforms, with false, doubtful, or contradictory information presented in sound bites, images, video clips, and Internet “memes” that exploit and reinforce well-known cognitive biases and fallacies. These include everything from non sequitur and tu quoque fallacies, to psychological heuristics such as the primacy effect, the bandwagon effect, and others too numerous to list. The apparent goal is to erode the ability of individuals to judge what is true and false, whom and what to believe, and whom to support. This results in a cynical and nihilistic attitude toward the facts, intentions, and objectives presented by and for contending powers and forces and undermines support for a strong defence against hostile intent and activities.
The Strategy
The effort to build societal resilience, especially in succeeding generations, depends on the ability to provide concrete tools that can be used quickly and effectively to resist, counter, and evaluate the claims, evidence, statements, and arguments that form the basis for disinformation, propaganda, and other hostile information activities. This requires a rational, systematic approach to the problem, one based on clear outcomes, deliverables, and methods.
The key to long-term, enduring success in building societal resistance is to focus on the succeeding generation of current and potential leaders who will become influencers, opinion formers and decision makers in the areas of public policy and administration, diplomacy, communications, business, finance and banking, public safety, and the profession of arms.
The centre of gravity in this effort is to develop and disseminate an intellectual and psychological toolkit to current and future young leaders to undergird individual and collective analyses and evaluations concerning the logical soundness and validity of the various claims, evidence, propositions, rhetoric, and arguments that are inserted and disseminated in the public domain.
The best way to equip our youth for resilience in the face of withering attacks of information and epistemological warfare is to help them recognize the different types of activities, with a view to reformulating them according to logical principles to evaluate their probability and overall validity. By this means, leaders of the successor generation will be better equipped to apply their own judgment through proven processes and methods of reasoning that are resilient and invariant across domains, topics, platforms, and content.
© Richard Martin
