Posts Tagged ‘change’

We live in an era of quick fixes and tsunami-like trends and fashions. It’s easy to become enamoured of the latest management and leadership fads. The first one goes back to the 1950s.

First introduced and advocated by Peter Drucker, “management by objectives” was based on the idea was that roles and functions should be analyzed into separate tasks and components and then assigned to managers as clear results-oriented objectives.

It’s still the basis of most delegation and responsibility assignments. In the military it’s called “mission command.” Both are based on the entirely reasonable idea that initiative, creativity, and job satisfaction are maximized when people are told what to do (what is expected in performance/output terms) and the reasons for doing so. They then can use their freedom of action to find the best ways and means to achieve the objectives.

Unfortunately, management and business strategy are prone to bouts of fashion, imitation, and fads. One year it’s “blue ocean strategy,” the next it’s “edge” strategy. One month it’s “servant” leadership, the next it’s “holocracy,” or some other such facile characterization of organizational and business dynamics and challenges.

We need to get back to basics and adopt a perspective that operates from an underlying understanding of human behaviour and psychology. Management by objectives, mission command, or whatever you want to call these approaches, they all rely on parsing out responsibilities, authorities, and accountabilities on the basis of a rational analysis of projects and objectives. Everything else is noise.

© 2016 Richard Martin. Reproduction and quotes are permitted with proper attribution.

In the field of military strategy, it is well-known that the capacities to recognize changes in the environment and to react quickly thereto provide a considerable, if not essential advantage. The same capacities apply to business strategy.

I call these capacities strategic flexibility; they demand that one continually observe the environment in order make strategic corrections. Businesses that rest on their laurels or that ignore this need can be overtaken both by events and by their competitors.

This implies a quick, accurate method to make adjustments to strategy. Therefore, I propose a model of strategic flexibility I call the 7-M method. The method refers to the following: mission, market, mark targets, mass, manoeuvres, morale, and marketing. To these must be added the plan of action that successfully unites the efforts of stakeholders both upstream and downstream of the business in question.

  1. Mission is the distillation of what you offer the world and its value.  It’s what defines your unique competence and motivations and the needs you meet. A mission statement must communicate your intentions in a short, precise manner that can be understood by all concerned:  employees, customers, suppliers, and even competitors. The mission, therefore, serves as the guiding star for your business.
  2. Market represents the potential clients for your goods or services who might buy from you since you can meet their needs with good value in your products or services. Market include the target groups among your clients and their needs. Market also includes an analysis of current market suppliers and of the decision-making processes of potential customers in terms of their long-term, mid-term, and short-term goals. This permits opportunities to be exploited and possible risks to be minimized or avoided.
  3. Mark targets provide concrete objectives that can be measured as part of your action plan. The ultimate target for your business constitutes your vision of where you want to be, say, in a year- and-a-half or two years hence. From this vision one can identify a hierarchy of goals, tasks, and results to be obtained.
  4. Mass refers to the most economical and effective ways of concentrating resources in order to meet goals as quickly as possible. This requires an analysis of your key strengths and weaknesses in order to permit success in your market.
  5. Manoeuvre refers to the operations according to the elements of the action plan including ensuring that the necessary tools and resources are available to permit successful operations. This includes the delegation of responsibilities such that people have sufficient margin of manoeuvre so they can respond successfully to opportunities and threats in the environment.
  6. Morale refers to the willingness of people to persevere in order to reach goals. While the welfare and the happiness of employees is important, it is not the be-all-and end-all of your business. Clear vision, mission, and plans are the key to good morale. As well, clear-headed analyses of risks to the execution of strategy and action plans along with contingency plans permit the prevention and minimization of possible risks to success.
  7. Marketing is the last, but certainly not the least part of flexible strategy. It requires clear messages of internal and external communication. There are three elements to a good marketing plan: general marketing vis-à-vis the overall brand and image of the company; marketing campaigns designed to meet customer needs within given geographical territories; plans for business development and sales that will permit successful, long-term and repeated relationships with customers that also will lead to establishing a solid reputation and possible new clients.

The action plan is the key to success because a vision without the required resources and concrete actions is only a hallucination. The essential elements of a good action plan include: a description of the situation being addressed such that readers will understand the purpose of the plan; the mission statement; detailed activity and resource plans; support and administrative requirements; internal and external communication plans; and the assigning of responsibilities to key personnel.

Obviously, doing all the above without the aid of an experienced expert in strategic and operational planning and leadership will be difficult. I invite you to contact me with your questions and suggestion of businesses and people that might benefit from application of the 7-M method. In the meantime, start with a description of your mission statement and an analysis of your potential markets; performing these steps alone should provide you with immediate benefits.

© Alcera Consulting Inc. 2016. We encourage the sharing of this information and forwarding of this email with attribution. All other rights reserved.

We seem to live in an era when words are more like bullets—a way to injure and defeat others, to get one’s own way—than a way to communicate in a genuine manner, seeking understanding, insight, and mutual respect.

As I write this, the Paris climate summit is underway. We have just about all the countries in the world represented and we’re told this is the “last chance” to “save the planet.” Last chance. Really? Save the planet? I would think the planet doesn’t need us to “save” it. But, like the gospel inspired song said of That Lucky Old Sun, the earth will surely go on rolling around heaven all day. We may be in danger of disrupting our habitat or of damaging it beyond repair (that remains to be seen), such that we, as a species might be endangered. However, a cursory review of earth’s evolution over geological eons will show that it’s been through much worse before and life has gone on.

The zeal with which enviro-enthusiasts (or should I say fascists?) are claiming that it’s our last chance to keep the planet’s temperature from rising by more than 2 degrees is more religious than scientific. The same can be said of the attempts to claim a scientific consensus, as if scientists all agree with everything that’s claimed about environmentalists.

There may be a scientific consensus about the law of gravity, or evolution through natural selection, because the empirical evidence is overwhelming in favour of those theories. I doubt there is even close to the same level of agreement within the climatological community, which is really the only one that counts scientifically. And yet we keep hearing that 95 % of scientists, or whatever the figure is, believe that global warming is a reality. That may be the case, but being a scientist doesn’t automatically qualify someone to judge the validity of scientific theories outside their field of expertise. Just talk to medical doctors with different specialties to see how divergent the knowledge, skills, and judgment are on any particular illness or condition to realize how important these specialized competencies are to coming to a proper diagnosis and prognosis, much less the best treatment plan.

I’m not necessarily a skeptic about climate change and human-caused warming. However, there has been too much environmental change over the eons on earth to claim any kind of stasis in the matter. After all, what caused the end of the most recent ice age 10 or 12 thousand years ago? Perhaps the woolly mammoths and giant ground sloths were expelling too much methane as they chewed their cud. And what caused the planet to plunge into a deep freeze 130 thousand years ago when the current ice age started?

On the other hand, I am a skeptic when it comes to claims that “the science is settled.” Moreover, I find the current climate (pun intended) against questioning this so called common sense consensus to be a dangerous trend. It’s also very convenient for those with a statist centralizing agenda who wish to restrain economic growth and capitalism, because they claim they are the cause of global warming, at least indirectly. How convenient that there be a such an apocalyptic menace for our collective well-being. Nothing less than total war is needed to combat impending doom. And in war, all manner of propaganda and control mechanisms are warranted to defeat the common enemy. Many of the poorest countries in the world are already clamoring for a transfer of wealth from the wealthy countries to pay for African wind farms and human scale solar power units. After all, nothing should be excluded in order to “save the planet,” because this is our “last best chance.” Once again, I’m not arguing against such a wealth transfer (although there are good arguments against one). But I don’t think that haranguing people into feeling guilty is the correct way to go about it.

The use of language as a weapon and words as bullets is just as pernicious in other areas. Activists—or should I say bullies—at the University of Ottawa have gotten management to discontinue free yoga lessons for handicapped people on the grounds that yoga is “cultural appropriation.” In other words, they claim that you can’t use any idea or activity that comes from another culture if that culture was at one time subjugated by another. Presumably, the reference is to British imperialism in India. Is it okay to have Indian cuisine, or Chinese food? Can we Zumba, or do the limbo? After all, they come from Latin America and the Caribbean, originally all slave societies.

Just to be egalitarian, I don’t think war mongers come off any better. The Islamist inspired attacks in Paris, the Middle East and anywhere else are horrible and the Jihadist threat must be met militarily and politically with appropriate means and strategy. But I don’t think we’re in a “war on terror” any more than we’re engaged in wars on inequality, cultural appropriation, climate change, or global capitalism.

Language and words should help us understand and think better, not separate us into sloganeering tribes with faith-based creeds and intolerant beliefs. After all, words aren’t bullets.

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

I know someone who has been asking for clarification about a potential move by his employer. This has been going on for a few years now, and there is no indication of when this move could take place, or even whether it will. Naturally, this has left most employees wondering about their future and starting to take measures to change jobs because of the concern.

There is no reason why people should be kept in the dark about such an important decision. Company leaders don’t have to reveal all the details of their decision process, but they should at least provide a prognosis and some of the factors they are considering. It’s just basic respect for long-time employees and would also clear the air. The company is starting to lose good employees because they prefer to take matters into their own hands than be vulnerable to the whims of their current employer.

What is this unnecessary uncertainty and secretiveness costing the company, its managers, and its employees? There may be risks to giving out too much information, but there are also risks to not giving enough. Managers and leaders must strike a balance between both extremes, and not just assume that too much communication is a bad thing.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

One of the things I learned in the army on peacekeeping operations was that first information is usually (i.e., almost always) wrong, and to avoid overreacting. The worst thing you can do when you’re trying to keep a secure and safe environment for everyone is to believe everything you hear and then react immediately. This is why “ground truth” is so critical to a measured response.

Ground truth is what you learn by actually going out and seeing for yourself, talking to the people involved–on all sides–and then drawing your own conclusions. Just because one side says the other side did or didn’t do something doesn’t automatically mean it’s actually the case. Moreover, acting without optimal information and understanding can lead to unintended consequences. The key word is optimal. Perfect information is impossible, and trying to get it is extremely costly, in time and resources. On the other hand, shooting from the hip can work–sometimes–but there is usually something important you’ll overlook.

Get the ground truth, exercise reasonable skepticism, and try to look beyond the immediate effects of your decisions and actions to estimate intended and unintended consequences.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

The Nobel Prize-winning physicist Richard Feynman was fond of saying that the easiest person to fool is oneself. One of the main reasons for this is that we lose sight of our aim, what we’re trying to achieve. If you forget your objective, then it’s easy to become sidetracked into doing the wrong things, or at least things that don’t contribute directly to the aim. You can also get drawn off course and manipulated by others. This is why we always need to come back to our original aim by asking the following questions:

  • What was my original objective?
  • Has the situation changed?
  • If so, how?
  • Is the original aim still valid?
  • If yes, will my current plans and activities get me there?
  • If not, what do I have to do to adjust them to get back on track?

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

Last week I listed the six main steps in military battle procedure, which is used to get units and troops ready for action. The first step is to receive and then issue a warning order. If you think “warning order” sounds too military, you can call it an “activation directive” instead, or something similar. Here are the essential elements of such an activation directive:

  • What is happening? What is the situation necessitating action?
  • What do you anticipate will happen next? Alternatively, what activation directive have you received from higher up?
  • Any preliminary preparation that can be done in parallel with reconnaissance and planning.
  • Date and time of planning and decision-making meetings.
  • Anticipated start time and date of changes or operations.

As you can see, the aim isn’t to give detailed instructions about future plans and changes, merely to get everyone primed and starting to think about what will be needed to go into action with high readiness.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.

  • Creativity necessarily entails failure, mistakes, false starts, setbacks, opposition, etc.
  • Most creative individuals produce a lot of low quality output, much more in fact than their best work.
  • Failure is a form of feedback, it tells you what isn’t working and where you need to focus your future efforts.
  • Trial and error is experimentation within different resources, methods, processes, etc.
  • Experimentation requires creativity and imagination. It thrives on divergent and lateral thinking.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.

The principles of crisis leadership:

  1. Take full responsibility.
  2. Be visible and in the forefront of action.
  3. Solve the problem.
  4. Make rational decisions.
  5. Lead by example.
  6. Take care of people.
  7. Carefully monitor morale.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.