by Richard Martin
Here is an easy to use four-step to help in readiness for anything, any time.
Step 1: Mobilize
- Confirm situation and mission
- Do time estimate
- Activate team and support network
- Prepare equipment, dress, “ammunition”
- Inform “troops”
Step 2: Reconnaissance
- Terrain (market)
- Objective (client, goal)
- Enemy (competitors)
- Weather (context, conditions)
Step 3: Plan
- Aim, factors, options, decision, plan
- Tactics: frontal, flanking, bypass manoeuvres
- Exploit/protect centre of gravity
- Economize and mass for optimal impact
- Pit strengths against weaknesses, exploit gaps
Step 4: Deploy
- Brief team, supporters, colleagues
- Initial and final rehearsals
- Update plan, develop contingency plans
- Final preparation – material and psychological
- Morale – How is your will to win?
© 2017 Alcera Consulting Inc. This article may be used for non-commercial use with proper attribution.