• Do you find yourself continually responding to competitors’ actions or do you instead initiate changes that your competitors must respond to?
  • Do your competitors find you predictable? Is there something you could start doing that would be out of character, but that would put them on the defensive and give you back the initiative?
  • How do you define your mission and business? Is it a narrow view-providing a particular category of product or service-or is it a wider view-searching for ways of fulfilling customer needs at a more general or abstract level? Could you widen the scope of your business by redefining your business and mission?
  • Is it likely that you will still be serving exactly the same customers in the same way in one year, two years, five years, or even ten years? What would have to happen for this situation to remain the same at those time intervals? This will give you an indication of how realistic your forecasts are.
  • Are your decisions today likely to hem you in in the short, medium, or long terms? What can you do to innovate while maintaining your freedom of action in the longer term?
  • How fast can you move to implement new strategies and tactics?

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.

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