Create an ecosystem of mutually supporting products and services to defend against competitors’ attacks

Posted: November 3, 2014 in Readiness & Strategy
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  • Do you offer products and services that are mutually supporting, or are they disjointed and uncoordinated? Are some of them in competition?
  • Could you create an ecosystem that would generate customer loyalty and reduce the probability of a competitor luring away your customers with similar products and services?
  • Do your customers have needs that are currently unfulfilled and that you could meet by creating new offerings?
  • Do you see a competitor that is feeding off of your success with a complementary or synergistic offering? Could you acquire that competitor or its product, or otherwise develop your own offering to meet that need?

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.

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