I was interviewed by marketing expert Linda Popky, president of Leverage to Market Associates. Linda’s website is www.leverage2market.com.

The podcast is titled ‘From Battlefield to the Business World: What Marketers Can Learn From the Military.’ You can access it by clicking on the title link I’ve provided to Linda’s blog.

The interview is based on my book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles. Duration is about 20 minutes, but I’m sure you will find the information very useful in winning your own business battles, whether in marketing or any other field of endeavour.

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