Meat and Potatoes Blackberry

Posted: April 30, 2013 in Op-Ed
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That’s not a new recipe to get your starch.

According to this morning’s Wall Street Journal, the new Blackberry Q10 launched over the weekend in the UK and demand exceeded expectations. The new smart phone has also garnered kudos from reviewers. It incorporates RIM’s latest version of its operating system, but more importantly it incorporates the BB’s traditional physical keyboard.

Apparently there is pent up demand for a ‘meat and potatoes’ BB smart phone, one that sticks with the company’s roots. As a Canadian, I hope RIM continues to sail through the doldrums it’s been in for the last few years. The company’s been hard hit by Apple’s iPhone and Google’s Android OS, but by sticking to the basics of what has made the BB’s success — a keyboard and peerless security — the company is building on its strengths.

© 2013 Richard Martin. Reproduction and quotes permitted with full and proper attribution.

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