Richard Martin talks about morale and motivation, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles

Posted: October 29, 2012 in Videos
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In this video, Richard talks about chapter 9 of his book, Brilliant Manoeuvres.

Chapter 9. “The Moral is to the Physical as Three Is to One”—Morale, Cohesion and the Motivation to Perform
The real test of morale is adversity. It is based on cohesion and unity and is the main contributor to individual and team motivation.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

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