In this video, Richard talks about chapter 4 of his book, Brilliant Manoeuvres.
Chapter 4. Selection and Maintenance of the Aim—The Principle of the Objective
Selection and maintenance of the aim is the master principle of war (and business) because it aligns everyone in the organization to a clear and overarching purpose.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.