Richard Martin talks about selection and maintenance of the aim, from his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles

Posted: October 24, 2012 in Videos
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In this video, Richard talks about chapter 4 of his book, Brilliant Manoeuvres.

Chapter 4. Selection and Maintenance of the Aim—The Principle of the Objective
Selection and maintenance of the aim is the master principle of war (and business) because it aligns everyone in the organization to a clear and overarching purpose.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

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