Richard Martin talks about selection and maintenance of the aim, from his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles

Posted: October 24, 2012 in Videos
Tags: , , , , , , , , , , , , , , , , , , , , , , ,

In this video, Richard talks about chapter 4 of his book, Brilliant Manoeuvres.

Chapter 4. Selection and Maintenance of the Aim—The Principle of the Objective
Selection and maintenance of the aim is the master principle of war (and business) because it aligns everyone in the organization to a clear and overarching purpose.

© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s