This is very similar to one of the principles of military leadership, because it is so fundamental to any kind of undertaking. Morale is the willingness to persevere and fight in the face of obstacles, opposition, resistance, and even temporary defeat. You haven’t truly lost until you admit defeat. Therefore, morale is faith that you and your side will ultimately prevail.

Persistance, determination, faith, prevail. These are all words that are just as applicable in business or anything other undertaking as they are in war and conflict. Nothing ever works the first time you try it, or if it does, it’s often a fluke. Assumptions prove unfounded; estimations can be grossly incorrect; people in the company resist the new way of doing things; competitors imitate your initiative and fight back with their own approaches. You need strong morale, perseverance, and an unshakeable faith that you will ultimately prevail.

Many people only see the ‘overnight’ successes of a Facebook or other tech wonders. What most people fail to appreciate is all the work and consistent effort that went into that success. They see the tip of the iceberg that is the project or business being brought to successful fruition, but they don’t see the 95% of the iceberg that was all the work and sweat in the face of discouragement, opposition, mistakes, and just plain friction that had to be overcome. They see the rewards but they don’t see the morale that was needed to achieve them.

© 2012 Richard Martin. Reproduction and quotes permitted with full and proper attribution.

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