How to Accelerate Business When Things Are Slow

Posted: September 15, 2010 in Powerful Ideas
Tags: , , , , , ,

1. The quickest way to get business is with existing or past clients. Most of your business should be repeat in any case. These people have already bought from you, so there is no reason they wouldn’t do so again. Make sure to ask for referrals.

2. Write to all your past clients and send them something of value. Also include a bit of what you’ve accomplished in the last year. Give an idea of the type of clients you’ve been working with and update them on your value proposition. Tell them you will follow up within a week by phone. Do so at the appointed time.

3. Do the same thing with your top 10 prospects. Don’t forget to follow up by phone. Keep adding as you develop more prospects. Try to get an introduction or a referral.

4. Contact everyone you know and tell them what you’ve accomplished in the past year. You could do this in an email, and include links to something of value, such as an article you’ve written, or a decision-making checklist. Ask them to contact you if they have any questions or referrals.

© 2010 Richard Martin. Reproduction and quotes authorized with proper attribution.

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