Apple Is Getting Arrogant

Posted: June 25, 2010 in Op-Ed
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Apple’s (and ATT’s) difficult introduction of the iPhone 4 should be seen by the company as warning signals. Instead, Jobs and company seem rather more interested in minimizing problems and taking their customers for granted. Case in point: When faced with reception problems with the new iPhone, Jobs tells people to “hold it different.” Really? That’s the best you can do?

I’m a big Apple fan. I have a Macbook Pro and an iPhone. However, I am seeing behavior that is classic in business. Success breeding arrogance. Maybe we should state it as a new law of nature. Meanwhile, Google is coming on strong with Android, on both phones and tablets, and other manufacturers are not giving up terrain so easily, such as RIM.

This is the perfect opportunity to move in on Apple’s turf. The technical know how and design can be created by others. The advantages that Apple has had are not forever. They have to keep moving forward and, especially, not take their admirers and customers for granted.

© 2010 Richard Martin. Reproduction and quotes permitted with proper attribution.

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