Archive for the ‘Book Reviews’ Category
Profile of Richard Martin in Globe and Mail of 25 March 2013
Posted: March 25, 2013 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Exploiting Change, Leadership, Leadership Principles, Management, Marketing and Business Development, Military Lessons, Opportunity, Innovation and AdaptationTags: attack, Brilliant Manoeuvres, business, change, cohesion, defense, entrepreneurship, executive development, experimentation, innovation, leadership, mission, morale, offense, opportunity, personal development, relevance of military strategy to business, strategy, team
Richard Martin talks about leadership, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 30, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 10 of his book, Brilliant Manoeuvres.
Chapter 10. Follow Me! The Art of Leadership
Competence is the heart of leadership. It can be learned, evaluated, and honed through the consistent application of time-tested principles of military leadership.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about morale and motivation, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 29, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 9 of his book, Brilliant Manoeuvres.
Chapter 9. “The Moral is to the Physical as Three Is to One”—Morale, Cohesion and the Motivation to Perform
The real test of morale is adversity. It is based on cohesion and unity and is the main contributor to individual and team motivation.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about logistics, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 28, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 8 of his book, Brilliant Manoeuvres.
Chapter 8. Bucks, Bullets and Bully Beef—Logistics and the Sinews of War
Logistics is the technique of rational calculation, and it should be applied to all aspects of business, not just transportation and warehousing.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about intelligence, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 27, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 7 of his book, Brilliant Manoeuvres.
Chapter 7. Is Military Intelligence Really an Oxymoron?
The objective isn’t to know everything, as that is impossible, but to know more than your competitors and opponents.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about the ‘fog of war’ and friction, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 26, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 6 of his book, Brilliant Manoeuvres.
Chapter 6. No Plan Survives Contact with the Enemy—Planning, Friction, and the Fog of War
The best-laid plans always go awry, and what to do about it.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about working with limited resources, based on his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 25, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 5 of his book, Brilliant Manoeuvres.
Chapter 5. You Can’t Be Everywhere at Once—Exploiting Limited Resources
The art of juggling always-limited resources so they can be concentrated at the right time and place to achieve the biggest bang for the buck.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about selection and maintenance of the aim, from his book Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 24, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 4 of his book, Brilliant Manoeuvres.
Chapter 4. Selection and Maintenance of the Aim—The Principle of the Objective
Selection and maintenance of the aim is the master principle of war (and business) because it aligns everyone in the organization to a clear and overarching purpose.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about defense from his book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 23, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 3 of his book, Brilliant Manoeuvres.
Chapter 3. Defence—Securing Position and Regaining the Initiative
Defence is not decisive but it is sometimes needed to consolidate gains and buy time before going back on the offensive.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
Richard Martin talks about offense from his book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles
Posted: October 22, 2012 in Announcements, Book Reviews, Brilliant Manoeuvres, Business, Enterprise Robustness, Entrepreneurship, Ethics, Exploiting Change, Leadership, Leadership Principles, Marketing and Business Development, Military Lessons, Never Fight Fair, Opportunity, Innovation and Adaptation, Personal Development, Risk Management, Strategy, VideoTags: attack, Brilliant Manoeuvres, business, change, cohesion, competition, defense, entrepreneurship, executive development, leadership, mission, morale, never fight fair, offense, personal development, planning, relevance of military strategy to business, risk management, strategy
In this video, Richard talks about chapter 2 of his book, Brilliant Manoeuvres.
Chapter 2. Offence—Seizing and Maintaining the Initiative
You can only win through sustained offensive action, which requires seizing and maintaining the initiative.
© 2012 Richard Martin. Forwarding and quotes permitted with full and proper attribution.
